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Our Story

A Radical New Approach

The Claybrook crew formed like many energetic British start-ups; around a kitchen table and some tea. One thing became clear very quickly - it was time for a change.

It was time to break the decades long cycle of being overcharged for commodity product when we knew how to provide better for less. Time to focus on the customer experience; to make it easier for customers at the front end, and build systems backwards from that. Time to bypass costly middlemen and use our expert eye to pick the best of the best. To have free samples, free or low-cost delivery charges, and always someone on the end of the phone.

The tiles had to be of the highest quality, with rigorous standards of craftsmanship, but with a truly eye-catching aesthetic. We wanted to be in stock of almost everything we sell with predictable pricing for our clients, not constant sale periods. In short, we wanted to redefine the industry with a radical new approach - competitive pricing without a reduction in quality, all rooted in our passion for great design.


Fellini tiles

Our experience allowed us to lay the groundwork quickly. We discarded generic tile styles available at myriad stores, and focussed on innovative indoor and outdoor ranges, developed directly with the makers to control design and cost. The results provide a uniquely Claybrook offer, with a distinctive and decorative design DNA.

Claybrook Paint

At first glance most paint collections appear similar, but the recipe and colour choices make all the difference. Made in England, our fifty eco-conscious shades are made fresh to order for each client. Produced from quality bases and highly pigmented, the paint is also vegan-friendly. Of course, we also offer four swatches for free. Check out the fun naming, after all, paint is meant to add a little joy and colour.

Loop furniture

Our bathroom collection was next on the list. This would allow our customers to create spaces ideal for either washing or cocooning, with all the design elements of the scheme sharing the same distinctive Claybrook DNA. A choice of time-honoured pieces sits alongside fresher ideas in terms of form and feel, although naturally, all were developed for function alongside flair.

Robs House


We love to see how our clients utilise the collections, so have set aside part of our website to showcase ideas and real-life spaces. This shot for example, of the home of our customer and Claybrook co-founder Rob, reveals just how well Neutra porcelain tiles work, when paired with similar neutral shades and tactile textures. As well as our gallery, you will also find examples of fitted products and completed projects on all of the product pages too, to help you visualise your choices.




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